Thread:DoctorOmega/@comment-4626154-20120224172252/@comment-4776325-20120224220705

Licensors need time to be able to make products for movies or events that are coming in the future. So usually they get knowledge long before others, but are embargoed from public disclosure until the launch.

On occasion, you get situations like with AngryBirds Spot who leak it early. This could cost them future business with Rovio.

So, for example, Hasbro will be making toys for the Avengers movie. If one of the toys gives away a spoiler for the ending of the movie and Hasbro posts those images early, they can be sued or banned from future licensing, as it would seriously impact people going to see the film. In this case, the images may dilute Rovio's official announcements or launches, but probably not too badly, especially as the images were not widespread with the general public, mostly just the super fan sites.

But I think we should always do what's best to keep Rovio happy.