Sega Corporation (stylized as SEGA) is a Japanese video-game company known for the Sonic the Hedgehog franchise.
On April 17, 2023, it was confirmed by both Rovio Entertainment Corporation[1] and Sega Sammy Holdings[2] that Sega would acquire Rovio with a $775 million deal (previously estimated to be $1 billion),[3] claiming that they can reach the Angry Birds franchise to "strengthen its position" in the global game market.[4] Rovio previously declined an earlier bid from Israeli mobile company Playtika for around $736 million.[5] On August 18, 2023, the deal was finalized and Rovio is now officially owned by SEGA.[6]
In August 2024, the affects of the acquisition would be made public as it helped increase Sega's entertainment profits by 34% according to their Q1 financial report.[7] This would also mark one year since the acquisition was finalized.[8]
Collaborations[]
- Sonic Dash (2015)
- Angry Birds Arcade (Sega Amusements) (2015)
- Sonic the Hedgehog X Angry Birds (2024)
Gallery[]
References[]
- ↑ https://investors.rovio.com/en/news-and-events/stock-exchange-releases/rovio-entertainment-corp-inside-information-sega-announces
- ↑ https://www.segasammy.co.jp/cms/wp-content/uploads/2023/04/20230417_aquisition_e.pdf
- ↑ https://www.reuters.com/markets/deals/sega-nears-deal-acquire-angry-bird-maker-rovio-1-billion-2023-04-14/
- ↑ https://www.bbc.com/news/business-65295724
- ↑ https://www.reuters.com/markets/deals/angry-birds-maker-rovio-says-talks-with-playtika-have-ended-2023-03-22/
- ↑ "Blue meets Red! Happy to be part of the family 😊" (August 18, 2023) - @Rovio
- ↑ https://www.nintendolife.com/news/2024/08/sega-profits-boosted-by-angry-birds-creator-acquisition
- ↑ https://www.rovio.com/articles/celebrating-one-year-together-with-sega/
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